SUNNY
Oh yeah! I am supposed to introduce myself
Started designing stories for video games. Ended up building global campaigns. Somewhere in between, I co-founded a football supporters club in India, launched a beer brand, and started a YouTube channel that I keep threatening to actually post on. The common thread is curiosity and a notes app full of ideas I'll definitely get to someday.
I don't fit neatly into one job title and I've stopped trying. Creative strategist. Copywriter. Brand builder. Divergent thinker. Recovering perfectionist. I work best on briefs that don't have a template, teams that don't have a ceiling, and problems that make people say "that's not how we do it here." Those are my favourite words.
highlighting my work as if it is rocket science.
19 highlighted campaigns.
2 major agencies.
One beer brand built from scratch.
One national awareness movement for acid attack survivors.
One viral ad that 4 million people watched because it was genuinely funny.
One global content strategy still(hopefully) running across 144 markets.
TV commercials, influencer campaigns, brand identities, game narratives, and a Filmfare Awards moment that started as a social post.
Categories: FMCG, tech, telecom, e-commerce, lifestyle, alcohol, skincare, gaming, and whatever SpiceJet counts as.
Common Thread: ideas that came from somewhere unexpected and landed somewhere real.
yes, this button works
side quests
I don't have a genre. I shoot whatever stops me mid-stride; a shadow, a reflection, a moment that's about to disappear. I can't always explain why something works, only that it does. Ramanujan couldn't explain his formulas either. Some things arrive fully formed and you just point the camera at them.
(Yes, I just compared my photography to Ramanujan's mathematics. Someone stop me.)